Introduction
SimpleStrip ("we", "us", "our") is operated by Wallwik Limited. This Privacy Policy explains how we collect, use, and protect your personal information when you visit simplestrip.com or make a purchase from us.
We take your privacy seriously and will never sell or rent your personal data to third parties for their marketing purposes.
Information We Collect
Information you provide to us
- Name and contact details (email address, phone number, billing and shipping address)
- Payment information (processed securely — we do not store full card details)
- Any communications you send to us via email or our contact form
Information collected automatically
- Browser type, device type, and operating system
- IP address and approximate location
- Pages visited, time spent on site, and referring URL
- Order history and browsing behaviour on our site
How We Use Your Information
We use your personal information to:
- Process and fulfil your orders, including arranging shipping and sending dispatch confirmations
- Respond to your enquiries and provide customer support
- Send transactional emails related to your order (confirmation, tracking, refunds)
- Improve our website and product offerings using anonymised analytics data
- Comply with our legal obligations
We will only send you marketing emails if you have explicitly opted in to receive them. You can unsubscribe at any time using the link in any marketing email.
Cookies & Analytics
Our website uses cookies — small text files stored on your device — to help the site function correctly and to understand how visitors use it.
Essential cookies
These are required for the site to work, including keeping track of your shopping cart and remembering your session when you log in. You cannot opt out of essential cookies while using the site.
Analytics cookies
We use Google Analytics to collect anonymised data about how visitors use our site — for example, which pages are most visited and where visitors come from. This helps us improve the site experience. Google Analytics data is aggregated and does not identify you personally.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
To shop on simplestrip.com you need essential cookies enabled. You can browse the site without them, but you will not be able to add items to your cart or complete a purchase.
Sharing Your Information
We share your personal information only where necessary to fulfil your order or operate our business:
- Shipping carriers (UPS, USPS) — to deliver your order
- Payment processors (Shopify Payments, PayPal) — to securely process your payment
- Google Analytics — anonymised usage data only
- Shopify — our e-commerce platform, which stores and processes order data on our behalf
All third parties we work with are contractually required to keep your data secure and to use it only for the purposes we specify. We do not sell your data to any third party.
Data Retention
We retain your personal data for as long as is necessary to fulfil the purposes set out in this policy, and to comply with our legal and financial obligations. Order records are typically retained for 7 years in line with accounting requirements. You may request deletion of your personal data at any time (see Your Rights below), subject to any overriding legal obligations.
Your Rights
You have the right to:
- Access — request a copy of the personal data we hold about you
- Correction — ask us to correct inaccurate or incomplete data
- Deletion — ask us to delete your personal data where we have no legal obligation to retain it
- Opt out of marketing — unsubscribe from marketing emails at any time
- Portability — request your data in a structured, machine-readable format
To exercise any of these rights, please contact us at support@simplestrip.com. We will respond within 30 days.
EU & UK Customers — GDPR
If you are located in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR respectively.
Our lawful bases for processing your data are: contract performance (to fulfil your order), legitimate interests (to improve our site and prevent fraud), and consent (for marketing communications).
You have the right to lodge a complaint with your local data protection authority. In the UK this is the Information Commissioner's Office (ICO). In the EU, contact your national supervisory authority.
California Residents — CCPA
If you are a California resident, you have the right to know what personal information we collect about you, to request deletion of your data, and to opt out of the sale of your personal information. We do not sell personal information. To make a request, contact us at support@simplestrip.com.
Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our site is served over HTTPS and payment data is handled by PCI-compliant processors. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of the page. We encourage you to review this page periodically. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.
Privacy enquiries
If you have any questions about this policy or how we handle your data, please get in touch.